MCB Data Cloud Certification Practice Exam

What is the correct sequence of steps to create segments based on Customer Lifetime Value when the source data does not include this KPI?

1. Ingest Data > Create Calculated Insight > Map Data to Data Model > Use in Segmentation

2. Create Calculated Insight > Ingest Data > Map Data to Data Model > Use in Segmentation

3. Ingest Data > Map Data to Data Model > Create Calculated Insight > Use in Segmentation

4. Create Calculated Insight > Map Data to Data Model > Ingest Data > Use in Segmentation

The correct answer is: Ingest Data > Map Data to Data Model > Create Calculated Insight > Use in Segmentation

The correct sequence for creating segments based on Customer Lifetime Value when the source data does not include this KPI starts with data ingestion. Ingesting data is essential because it is the initial step where you bring in relevant raw data that will serve as the foundation for any further analysis or calculations. After ingesting the data, it is necessary to map it to the corresponding data model. This step ensures that the data is properly structured and aligned with the analytical framework you will be using, allowing you to accurately reference and utilize the data later on. Following the mapping of data to the data model, the next step is to create the calculated insight, in this case, Customer Lifetime Value. This calculated insight derives from the ingested and mapped data, using specific algorithms or formulas to produce the desired metric. Finally, with the calculated Customer Lifetime Value now available, you can proceed to use it in segmentation. This allows you to create targeted segments based on the calculated insights, resulting in a more effective strategy in understanding and engaging customers. This sequence is critical because it ensures that each step builds upon the previous one, leading to accurate and actionable insights for segmentation.