MCB Data Cloud Certification 2025 – 400 Free Practice Questions to Pass the Exam

The recommended matching rule criteria for unifying profiles while minimizing the risk of exposing personally identifying information is based on "Party Identification on Patient ID." This approach focuses on using a unique identifier that is typically assigned within a healthcare context, such as a Patient ID. This unique identifier is not inherently personal in nature and does not reveal sensitive information about an individual, making it a safer choice for matching purposes.

By utilizing a standardized identifier, it facilitates the consolidation of profiles without risking the exposure of sensitive personal details. This is especially important in sectors like healthcare, where privacy regulations are strict and protecting individuals' identities is paramount.

In contrast, the other options involve more direct personal identifiers, such as email addresses, phone numbers, or names, which could potentially lead to breaches of privacy if mismanaged or exposed. Thus, using a method like Party Identification on Patient ID effectively balances the need for accurate matching with the necessity of protecting personal information.