MCB Data Cloud Certification Practice Exam

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Which two functional areas should a consultant highlight in relation to managing customer data for a customer with multiple disjointed data sources?

Unified profile
Data Harmonization
Master data management
Data marketplace

The correct answer is: Unified profile

Highlighting a unified profile is crucial when managing customer data from multiple disjointed data sources because it creates a single, coherent view of the customer. This approach integrates information from different databases and touchpoints into a comprehensive profile, allowing organizations to better understand customer behavior, preferences, and interactions. By presenting a unified profile to stakeholders, it simplifies decision-making processes and enhances customer engagement strategies, as every interaction is informed by readily accessible and consistent data. In addition to a unified profile, data harmonization also plays a key role in this context. It focuses on standardizing and consolidating data from various sources to ensure consistency and accuracy across the data set. This process is essential when dealing with disparate sources because it addresses issues such as differing data formats, varying definitions, and conflicting values that can arise from multiple systems. Together, a unified profile and data harmonization significantly improve data quality and usability, allowing organizations to leverage their customer data more effectively for insights and strategic initiatives.