MCB Data Cloud Certification Practice Exam

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Prepare for the MCB Data Cloud Certification Exam with interactive quizzes. Utilize flashcards and multiple choice questions for a comprehensive study experience. Each question includes hints and explanations to enhance learning. Gear up for your certification!

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Which operator should a consultant employ to create a segment for a birthday campaign evaluated daily?

Is today
Is birthday
Is between
Is anniversary of

The correct answer is: Is anniversary of

The most suitable operator for creating a segment focused on a birthday campaign, which is evaluated daily, is based on the specific nature of the event being targeted. The operator that should be utilized effectively captures the relationship between the current date and the birthday of individuals within the dataset. By employing the "Is anniversary of" operator, the consultant can precisely filter individuals whose birthdays correspond to the current date. This is crucial for a birthday campaign, as it ensures that the segment includes only those who are celebrating their birthday on that specific day, allowing for timely and relevant engagement. The choice of this operator allows for dynamic evaluation—meaning that each day, the system can automatically identify and include individuals whose birthdays coincide with the current date, making the campaign more effective and targeted. It inherently recognizes recurring events, which is essential for celebrating birthdays consistently over time.