MCB Data Cloud Certification Practice Exam

When deleting an existing identity resolution ruleset, which two outcomes should the consultant communicate?

1. All individual data will be removed

2. Unified customer data associated with ruleset will be removed

3. Dependencies on data model objects will be removed

4. All source profile data will be removed

The correct answer is: Unified customer data associated with ruleset will be removed

When deleting an existing identity resolution ruleset, it is important to communicate that the unified customer data associated with that ruleset will be removed. This is because the ruleset plays a crucial role in how different data points are processed and combined to create a cohesive view of a customer. Therefore, removing the ruleset directly affects the consolidated data, leading to the deletion of integrated customer profiles crafted based on the specific rules within that ruleset. The impact on unified customer data indicates a significant removal of information that directly influences analytical processes, reporting, or customer engagement strategies that rely on that integrated data. This outcome emphasizes why careful consideration should be given before deleting any ruleset since it can lead to a loss of valuable insights gained from the integrated customer data. For the other options, while source profile data and certain dependencies may also be affected, these are not guaranteed outcomes specifically tied to the action of deleting the ruleset itself. Furthermore, not every individual piece of data may be removed, as some may still exist in the raw or original format within the source systems.