MCB Data Cloud Certification Practice Exam

What could likely explain an increase in a customer's consolidation rate?

1. Removing identity resolution rules

2. Adding identity resolution rules

3. Adding new data sources

4. Removing duplicates from data streams

The correct answer is: Adding identity resolution rules

An increase in a customer's consolidation rate can likely be attributed to the addition of identity resolution rules. These rules are critical for accurately identifying and merging duplicate records across disparate data sources. By implementing more comprehensive identity resolution rules, the system enhances its ability to recognize related data entries that might not have been previously linked. This sophisticated approach allows for better matching criteria, ensuring that more relevant records are consolidated, which directly contributes to an increased consolidation rate. Improved identity resolution processes play a vital role in offering a clearer and more comprehensive view of customer data, fostering better insights and decision-making. On the other hand, removing identity resolution rules would likely create confusion in how data records are connected, leading to a decrease in the consolidation rate as related records might not be recognized as belonging to the same entity. Adding new data sources typically provides more information but does not inherently improve the ability to consolidate unless identity resolution is refined in conjunction. Similarly, while removing duplicates from data streams can streamline data, it doesn't fundamentally enhance the overall structure or logic applied to consolidation unless those records are being properly recognized and merged through enhanced rules.