MCB Data Cloud Certification Practice Exam

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What action should be taken to delete a customer’s personal data in Data Cloud?

Use Profile Explorer to delete the customer data.
Use a streaming API call to delete the customer's information.
Use Consent API to request deletion of the customer's information.
Use the Data Rights Subject Request tool to request deletion.

The correct answer is: Use the Data Rights Subject Request tool to request deletion.

The Data Rights Subject Request tool is specifically designed to manage requests related to individuals' personal data, which includes the ability to request deletion. This tool streamlines the process in compliance with data protection regulations, ensuring that any requests for deletion are handled appropriately and in a structured manner. By using this tool, organizations can efficiently track and respond to deletion requests, validating that they uphold data privacy laws and respect customers’ rights regarding their personal information. Using other methods may not guarantee compliance with legal standards or may lack the necessary tracking and verification processes that a dedicated tool like the Data Rights Subject Request provides. For instance, Profile Explorer and API calls may not directly cater to the specific requirements surrounding personal data deletion requests, such as obtaining consent or documenting the process for legal accountability.