MCB Data Cloud Certification Practice Exam

To create a multi-dimensional metric for unified individual lifetime value (LTV), which sequence of data model object (DMO) joins is necessary?

1. Unified Individual > Individual > Sales Order

2. Unified Individual > Unified Link Individual > Sales Order

3. Sales Order > Unified Individual

4. Sales Order > Individual > Unified Individual

The correct answer is: Unified Individual > Unified Link Individual > Sales Order

In order to create a multi-dimensional metric for unified individual lifetime value (LTV), the proper sequence of data model object joins is critical to ensure the data is aggregated and calculated correctly across different dimensions. The correct sequence begins with the Unified Individual, which serves as the foundation for understanding and integrating the individual’s data across different data sets. The Unified Link Individual serves as a bridge that connects individual records with sales transactions, allowing for a cohesive view of individual behavior over time. Finally, the Sales Order data object provides the transactional details needed to calculate the lifetime value metrics for that individual. This join sequence not only provides a unified view of individual data but also incorporates transactional details that are vital for determining LTV. By following this sequence—starting from the Unified Individual, linking through the Unified Link Individual, and culminating in the Sales Order—you create a comprehensive and accurate representation of individual lifetime value from both individual identity and sales performance perspectives. Using this approach ensures all relevant data points are brought together to create a complete picture of an individual's economic value to the organization over time.