MCB Data Cloud Certification Practice Exam

A user needs permission to access Salesforce Data Cloud to create, manage and publish segments but can only view activations and activation targets. Which role should this user have?

1. Data Cloud Admin

2. Data Cloud Data Aware Specialist

3. Data Cloud Marketing Manager

4. Data Cloud Marketing Specialist

The correct answer is: Data Cloud Marketing Specialist

The role of Data Cloud Marketing Specialist is the most suitable for the user who requires permission to create, manage, and publish segments while only having the ability to view activations and activation targets. This role is generally designed for users who focus on segment creation and management without needing comprehensive access to the entire Data Cloud system or control over all marketing activities. A Data Cloud Marketing Specialist typically possesses the necessary capabilities to work with segments, enabling them to tailor marketing efforts effectively. However, their permissions are structured to limit access to more administrative functions related to activations and broader data management operations. This aligns perfectly with the user's needs, as they require segment capabilities without the need for deeper access rights. In contrast, a Data Cloud Admin would have elevated access that allows for full oversight and management capabilities, far exceeding what is necessary for this user's requirements. The Data Cloud Data Aware Specialist typically focuses more on data governance and compliance, while the Data Cloud Marketing Manager might oversee a broader strategy and execution of marketing campaigns, which goes beyond just managing segments. Thus, the Marketing Specialist role is precisely structured to meet the specific needs of the user in this scenario.